|
> >>>> TIERS OF SERVICE - METRICS / REPORT DESCRIPTIONS
|
|
|
|
|
| Performance Summary
|
The Performance Summary features two unique indexes:
Browser Acquistion Index: This report is an index that details how well you are attaining and attracting new browsers from one week to the next.
Browser Retention Index: This is an index that reports on how effective you are at retaining your browsers from one week to the next.
|
Executive Summary
This report provides a top-level view of a site's vital statistics. Included in this report are: Page Impressions, Total Sessions, Total Browsers, New and Return Browsers, Total Revenue (included only for subscribers of the Online Commerce module), Referring Domains and Top Pages. This report gives a quick snapshot of the current day, week, month, and quarter.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Page Impressions
|
This report details the total number of times that pages from a site are displayed in a browser during the requested reporting period (Day, Week, Month, Quarter, Year). You can also choose your own date parameters, enabling you to monitor page impressions for a specific customized time period. Use this report to drive decisions on content, site design and navigation, infrastructure capacity planning, as well as online marketing initiatives.
Site Measurement only counts valid human impressions; it does not record activity from bots, spiders, crawlers, and content harvesters. Impressions from more sophisticated tools, such as Internet performance monitoring services, are separated and recorded in the "Non-Human Impressions" report. Internal impressions (i.e. those coming from within a client's organization) can be broken out of total impressions to allow a client to analyze reliably all Web site activity accrued from users external to the client's organization.
|
| Internal Impressions
|
|
This report details the number of page impressions that come from within a client organization during a selected reporting period (Week, Month, Quarter). For Site Measurement to separate your internal impressions from those outside of your organization, you must supply your IP Address and/or Internal Subnet Mask when you register your site. The fields for both functions are provided when you add a site, or can be accessed at anytime throughout the Account Management System.
|
| Impression Breakdown
|
This report details the breakdown of a site's internal, external and total impressions during a selsected reporting period (Week, MOnth, Quarter).
For LiveAnalysis to separate internal impressions from those outside of an organization, the organization's IP Address and/or Internal Subnet Mask must be supplied at the time of registration. The fields for both functions are provided when a site is added, or can be accessed at anytime throughout the Account Management System.
|
Hourly Averages
|
|
This report details a site's average page impressions per hour during a selected reporting period (Week, Month, Quarter). The time displayed here corresponds to the time zone in which the site resides and can be set at the time of registration. This report allows a site to examine when they are receiving their peak traffic and how traffic varies by the hour for different weeks. This report enables business decisions to be made on content, site design and navigation, infrastructure capacity planning, and advertising.
|
Session
|
A session is a collection of page turns on the same site by one browser. The session starts on the first page entered on a site and the session ends when the browser leaves that domain or closes the browser. For example, if a browser goes to CNN.COM, clicks on various news articles, then exits that domain or closes the browser, that is considered one session. If the same browser returns later that day, that would be considered a second session.
This report details the total number of browser sessions for a selected reporting period (Day, Week, Month, Quarter, Year). This report indicates how often browsers are drawn back to a site's content or product offerings. For example, if the number of sessions is low, you may decide to redesign the content or update it more frequently.
|
| Session Visit Depth
|
|
This report details, as a distribution, the number of pages a browser views before exiting a site during a selected reporting period (Day, Week, Month, Quarter, Year). This report validates how compelling a site's content is, driving business decisions regarding a site's architecture and navigation. Combined with page path analysis you can view the exact pages a browser has viewed.
|
| Time on Site
|
|
This report details the average range of time browsers spend on a site during a selected reporting period (Week, Month, Quarter). The time ranges are pre-determined by Site Measurement. Time on Site provides a distribution of the time browsers stayed on your site per session. As opposed to Time on Page, which reports the time browsers spend on all the pages of a site. Use the Time on Site report to gauge how long they have to pass information, create a compelling offering, and prompt an appropriate action from the browser.
|
Time to Return to Site
|
|
This report details how much time has elapsed been since a unique browser has been back to a site during a selected reporting period (Week, Month, Quarter). A compelling metric for content publishers, this distribution can be used to determine how often content should be refreshed. If a site wants to be able to predict the future actions and value of browsers more accurately, they can use this metric to get a picture of the number of days or weeks since a browser last engaged in a behavior. This metrics lets you know how "sticky" your site is and how often browsers are compelled to return for further interaction or updates.
|
|
|
|
|
| For more information, please email us at support@liveanalysis.com or call us at 1 914 251 9230 |
|
|
| > >>>> > > |
 |
|
|
 |
|
|
|
