LiveTechnology Holdings, Inc. is a provider of marketing communications technology offering a range of online business solutions and technologies. The tools focus on managing the execution of effective communications while enabling corporate brand control and local/regional flexibility.
LiveMarketer is a powerful proactive marketing solution integrating modules explicitly tailored for the infusion of customized local marketing and corporate brand control. The solution integrates brand control (Brand Manager) and localized marketing (Regional Manager, Local Manager) to maintain the professional standards of the company/corporation while personalizing communications between local affiliates and their customers. All local tools are specifically designed for non-technical users, with intuitive and simple interfaces.
LiveAnalysis presents the most accurately and clearly defined website and online advertising measurements. LiveAnalysis supplies the best breed of tools and technology to help make competitive business decisions.
- Campaign Analysis: This system tracks, reports and analyzes, in real time, the
performance of web-based marketing campaigns, across all media types (ads, e-mail, keyword, affiliate link, etc.). Campaign Analysis tracks reach, frequency and response metrics tied back to the initial placement, creative and media location, with deduplicated data presented at all levels.
- Site Measurement: This site-centric measurement service offers unparalleled precision in delivering an in-depth analysis of all traffic on a client's web site, every hour, 24/7. Site Measurement reveals specific/relevant user activity in order to provide competitive information, such as where users are coming from, how they navigate through a site, and at what point they leave.
- ROI Measurement: This measurement gives clients an accurate measure of your
Return on Promotional Investment (ROPI) for a campaign or web site as measured by increased revenue, cost savings, and/or extension of brand equity value - tied to specific user online behavior.
AgencyLink is a shared online system for the management and communications around a brand or series of brands across multiple client division and agency partners. Each is customized specifically for the client based on a set of core modules, allowing for the benefits of cost efficiency, customization, and proven in-market technology.
- Knowledge Center: The Knowledge Center is an online area for integrated communications and information sharing amongst a diverse group of partners. This includes creative ideas, announcements and opportunities, brand/competitor/industry information, agency/market research and shared data. Users can customize Knowledge Center notifications by frequency, section/content type and medium (e.g. wireless alerts).
- Contact Database: Searchable directory of internal/external contacts.
- Media Run Calendar: Provides a view for agency and client partners of all key dates on the account, across all media. Each media run item includes date, duration, media type, publication/location and target audience profile.
- Creative Assets Library: The IntraLink Creative Assets Library is an online archive of all creative components and final creative assets. Components are grouped and indexed by type, supported media/medium and concept.
- Task Manager: The Task Manager manages the task communications and workflow in the planning, creative construction and digital delivery process. Tasks are automatically created based on workflow rules (e.g. approval loops), while additional tasks can be created and assigned by users with these access rights. Automatic task e-mails are triggered with rules-based notifications, reminders and alerts.
- Survey Management: The Survey Management tools help brand managers collect information from team members, field marketers or group members. Survey types include e-mail based surveys, as well as quantitative online questions or full qualitative discussions. All survey results are automatically aggregated and available via online reports.
- Digital Delivery Engine: The Digital Delivery Engine is the central portal for the production and trafficking of ads to print and fulfillment. Templates and instructions are generated based on:
1) Creative components and templates from the Creative Assets Library;
2) Media plan from the Media Run Calendar;
3) Ad Customization Data (regions, profiles, legal copy, store/rep/sales office data);
4) Business rules.
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