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GEODATA TM (POWERED BY DIGITAL ENVOY) |
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LiveAnalysis offers GeoData tracking, a geolocation service to understand where your users come from. GeoData functionality allows you to see the geographic location of a visitor on your site at the country, DMA, city, and state levels. With this level of intelligence, you can localize content and better target marketing and advertising campaigns. No additional code is required; we activate the module for you.
GeoData reports are based on Digital Envoy precision mapping technology, which analyzes and maps the Internet infrastructure of more than four billion IP addresses. To compile the data, the technology relies on eight geographic mapping techniques and 33 confidence maps for accuracy. The solution is non-invasive and insures total anonymity of your site's users. No cookies, profiles, registration data, or click-stream data are used to identify or track your visitors.
Reports offered in GeoData:
Countries
This report details the countries that browsers are coming from during a selected reporting period (Week, Month, Quarter). More detailed location information can be obtained by clicking on each country link, including country impressions, as well as browser breakdown by State, City, DMA, MSA, PMSA, and Zip Code level in countries where applicable. The result "Unknown" represents browsers using IP addresses that have not yet been geographically located by Digital Envoy. Use this report to localize content and target marketing and ad campaigns based on your audience's location.
States
Using Digital Envoy's precision mapping technology ™, this report details the states that browsers are coming from during a selected reporting period (Week, Month, Quarter). "NA" represents browsers using IP addresses that have not yet been geographically located by Digital Envoy.
Regions (US Only)
Using Digital Envoy's precision mapping technology ™, this report details the regions that browsers are coming from during a selected reporting period (Week, Month, Quarter). Available only in the US. "Unknown" represents browsers using IP addresses that have not yet been geographically located by Digital Envoy.
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