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Introducing Campaign Analysis
>> Which media locations generated the greatest traffic inflow to a site?
>> How much traffic and how many browsers were in common across the different media placements?
>> Which creative generated the greatest interest?
>> Where was the responsive audience physically located (country, city)?
>> Was the advertising campaign more effective than email or affiliate programs? If so, which elements of the ad campaign generated the most traffic to a site? Where did they go on the site once they got there?
>> What was my Return on Investment (ROI) for the campaign? (e.g. as measured by increased revenue, cost savings, and/or extension of brand equity value)
Take out the guesswork from your data analysis and decision making process.
LiveAnalysis offers a new value-added module called Campaign Analysis. It is deployed to track, report, and analyze in real-time the performance of web-based marketing campaigns, regardless of where the Web campaign is seen. LiveAnalysis measures and analyzes a client's campaign as human viewers see it - a far more accurate and useful approach than counting ads served.
The methodology uses a special 1x1 invisible image that is transferred with any page, email, or advertisement. As that page, email, or advertisement comes into view in a Web browser, whether cached or not, LiveAnalysis collects, counts, and links that impression to a series of comprehensive statistics and analyses viewable online 24x7. Campaign Analysis is most effective when used in conjunction with the Site Measurement core offering so as to marry and analyze in real-time the advertiser's campaign effectiveness in conjunction with the web site(s) traffic and usage.
Campaign Analysis offers:
- A powerful in-depth, real-time, advertising campaign reporting and analysis package
- Complete Cross-Vendor Reach, Frequency, and Response for any element of a campaign
- An Ad Server Independent solution
- Robust, real-time reporting marrying diverse elements of a marketing campaign including online advertising, affiliate networks, email campaigns, and web site traffic
- Superior technology that increases accuracy and insight
Campaign Analysis Pricing
Pricing is a function of impression volume generated and hence is CPM-based on a "bank" of impressions . An impression includes any element of a campaign seen in a browser window (e.g. a creative) and/or the resulting page view on the client Web page.
Please contact an Account Representative at support@liveanalysis.com.
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| For more information, please email us at support@liveanalysis.com or call us at 1 914 251 9230 |
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